Advocacy Grade

What does your website hand your employees to share?

Enter your company's domain. This reads your public pages — sitemap, share tags, structured data, robots.txt — politely and honestly, adds a licensed count of how many of your people already post, and shows you what it finds, with every source stated. The first findings appear in seconds, free.

Running the report now

The median site takes about 10 seconds; the largest in the corpus took 77.

Straight talk, before you type anything

I built this tool in a few days, on a stack of assumptions — without the inside knowledge to be sure these are the exact metrics that matter for employee advocacy. The four categories and their weights are editorial judgment; nobody has proven they cause employees to post.

I chose to strictly adhere to LinkedIn's Terms of Service, so no direct or indirect scraping of LinkedIn went into any of these results. The only LinkedIn signal I read is whether your own pages carry a LinkedIn share link — that's your HTML, not theirs.

To prioritize report generation speed, reports are cached for 30 days. There are currently 350 pre-generated reports cached — you can view those reports here.

What you can hold me to: every claim cites its public evidence, robots.txt is honored on every request, and when this tool can't read a site it says so instead of inventing a grade.

Browse the 350 pre-generated company reports to see what one looks like.